Daniel Leznoff does anything but as Demonstration Synthesis. DS3 is rather the work of a professional schooling a bunch of amateurs during the height of sweeps with an entire generation as his viewing audience. Agape are mouths and drooping are chins at the magnetic waves of synthesizer washing over them in equal parts academic study and flawless execution. Whether to applaud, remain silent, or get up to dance at the symmetrical stylings of Leznoff are just part of the participatory process. However you react, it’s that action that registers loudest. No amount of Nielsen ratings or entertainment rag gossip will eclipse this high or spoil this outcome. Each time it’s different, though the overnights always remain high. One by one we are drawn to our stereos, ratings on the rise. And each time we press play we become another diehard. Fan fiction begins to crop up, message boards dedicated to what’s next, and major motion picture deals float in our heads. But Leznoff is a man of integrity, working his craft for a love of the unconventional. In that calm, he finds what keeps bringing us back. What’s next? There is no time to worry for we’re still enamored with what’s now. DS3, oh how you’ve captured the heart of an entire nation, just not everyone is aware of it yet.
—Tiny Mix Tapes
If it’s old school analog synth-beds and 70s / 80s German-styled bunks you’re shopping for, look no further than Demonstration Synthesis for all your mattress and box-spring needs. Our latest DS3 series comes in every kind of style you’re after– soft, bouncy, hard… and even water beds! Cozier cushioned sleeping cannot be found! This is a one time offer, as supplies are limited. All Demonstration Synthesis products come to you direct from a warehouse in Toronto’s lovely abattoir district. You’ll be sleeping easier in no time, and you won’t have to spend a dime. That’s right– we have layaway. So, get yourself down to Demonstration Synthesis. It’s worth the drive to action! Demonstration Synthesis, your deep sleep dealer… Brought to you by Yamaha. All rights reserved, all offers subject to change.
Recorded and performed by Daniel James Leznoff above
the Parc Avenue Dollarama in Montreal, early 2014.